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Necessary Sweetness: A Cool and Sweet Way to Market a TV Show

June 29, 2011

On a sweltering day, the free Haagen Dazs was so welcome

The folks at the USA network were promoting the new show, Unnecessary Roughness, by giving out free ice cream sundaes.

The takeaway, or Starring in Your Own Life message, is that if you want to get someone’s attention, be cool and sweet.

Sweet.

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